Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.
At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections